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Cisco Connected Mobile Experiences (CMX)

Whether you are in retail, hospitality, healthcare, transportation, or another industry, keeping and attracting customers is crucial to the success of your organization. And with 10 billion mobile devices populating our planet by 2017 organizations can look to mobility and the Wi-Fi network to deliver innovative user services and enhance the customer experience.

Built on the Cisco Unified Access™ infrastructure, Connected Mobile Experiences (CMX) lets enterprises and service providers deliver customized location-based mobile services to people in retail stores, hospitals, hotels, and other environments. Organizations can offer a personalized mobile experience at the right time and the right place — and understand users better with onsite, online, and social analytics. Cisco® CMX can help you:
• Engage customers through personalized and relevant mobile services
• Increase operational efficiencies with historical analytics on customer behavior

Brendan O’Brien Director Global Product Marketing at Cisco will present Connected Mobile Experiences (CMX) capabilities and how it’s being used to deliver innovative new opportunities and business models to different industries leveraging their existing WiFi infrastructure.

The presentation will cover the various aspects of how WiFi is being used to deliver this value including:
– CMX Analytics of the venue both indoor and outdoor
– CMX Browser engage to deliver personalized content directly to the client browser
– CMX App enables client apps to be location aware and personalize content

The presentation will also cover the various interesting and innovative use cases that are starting to emerge across 11 or 12 vertical industries across the globe. We will also show a live demo using CMX analytics.

See also: http://www.cisco.com/en/US/netsol/ns1205/

Brendan O’Brien, Director Global Product Marketing Cisco Connected Mobile Experiences

Brendan leads the marketing and evangelizing of Cisco’s new Connected Mobile Experiences (CMX) solutions — which enables enterprises to turn WiFi into a business and services innovation platform. Working closely with large enterprises and Service Providers globally he helps address advocate the various business models and opportunities that are emerging to enable monetization of WiFi generated data and analytics.

Prior to Cisco as founder and CEO of ThinkSmart Technologies, Brendan successfully led the company from its foundation in mid 2010 to acquisition by Cisco Systems in September 2012. ThinkSmart was recognized as the leader in pioneering the market for location-based analytics using WiFi. It was founded as a University spin-out, attracted world leading post doctoral researchers, and under Dr O’Brien’s leadership drove awareness and adoption globally through ThinkSmart’s ground-breaking software


When: Friday 29th of November at 12:00 – 12:45 CET
Where: DreamArena Orange, DreamExpo

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